---
title: "Industry report: brand TLDs in the technology industry"
description: "How tech leaders turned .brand domains into real digital infrastructure, and why many others stalled."
url: https://pitch.law/academy/courses/brand-tlds-technology
---

[Courses](https://pitch.law/academy/courses)

# Industry report: brand TLDs in the technology industry

How tech leaders turned .brand domains into real digital infrastructure, and why many others stalled. Data and case studies on when a .brand delivers trust, security and scale, and how to approach the next ICANN round.

Free6 lessons

## Course content

1. General

   1. General information

2. Brand TLDs in the technology sector

   1. Introduction
   2. Methodology
   3. Brand TLDs in the technology sector
   4. Adoption trends and usage patterns
   5. Conclusion and best practices

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## Read more in the Academy

- ### [Brand TLDs in the 2026 Round: the Applicant Guidebook](https://pitch.law/academy/brand-tlds-in-the-2026-round-of-new-gtlds-key-takeaways-from-the-draft-applicant-guidebook)
  [What a brand TLD is, how the Applicant Guidebook treats it, and the contract obligations that come with running one.](https://pitch.law/academy/brand-tlds-in-the-2026-round-of-new-gtlds-key-takeaways-from-the-draft-applicant-guidebook)
- ### [ICANN's Next Round of New gTLDs (2026)](https://pitch.law/academy/icanns-next-round-of-new-generic-top-level-domains-in-2026)
  [Where ICANN's 2026 round of new generic top-level domains stands in October 2026, how the process continues after the application window, and what it means for brand owners.](https://pitch.law/academy/icanns-next-round-of-new-generic-top-level-domains-in-2026)
- ### [Strategic Use Cases for Brand TLDs](https://pitch.law/academy/strategic-use-cases-for-brand-tlds-from-experiment-to-a-cornerstone-in-digital-strategy)
  [How companies use a brand TLD in practice, from authentication and anti-phishing to internal systems and partner networks, and the legal points that go with each use.](https://pitch.law/academy/strategic-use-cases-for-brand-tlds-from-experiment-to-a-cornerstone-in-digital-strategy)