---
title: "360° IP lifecycle management | Pitch, European law firm"
description: "How to run intellectual property as a business asset: identify it, protect it, put it to work and enforce it."
url: https://pitch.law/academy/courses/ip-lifecycle-management-360
---

[Courses](https://pitch.law/academy/courses)

# 360° IP lifecycle management

How to run intellectual property as a business asset: identify it, protect it, put it to work and enforce it. Five chapters for executives and founders, with cases from Nokia to Qualcomm.

Free38 lessons

## Course content

1. Introduction to IP lifecycle management

   1. IP: the invisible backbone of corporate value
   2. Intangible assets as growth drivers
   3. Why executives underestimate IP
   4. IP as a corporate lifeline: the Nokia pivot
   5. The investor’s lens on IP
   6. From legal budget to strategic KPI
   7. Executive takeaway

2. Identifying opportunities and threats

   1. Introduction to the identify phase
   2. People and the role of human capital in IP identification
   3. Processes for identifying IP opportunities and threats
   4. Organisational structures for IP identification
   5. Using third-party insights in IP identification

3. Securing your intellectual assets

   1. Why protection matters beyond filing
   2. An IP protection strategy aligned with business goals
   3. Patents: from idea to grant and beyond
   4. Protecting trademarks and brands
   5. Design rights in a visual economy
   6. Copyright as a creative asset
   7. Trade secrets: the overlooked asset
   8. Working with third parties: contracts and risk management
   9. The human side of IP protection
   10. Protecting IP internationally

4. Commercialising your IP

   1. People as the drivers of IP commercialisation
   2. Incentives for employees to support commercialisation
   3. Building cross-functional commercialisation teams
   4. Strong partnerships for IP commercialisation
   5. Training business development in IP
   6. Leadership’s role in championing commercialisation

5. Monitoring and enforcement

   1. Why enforcement matters: turning rights into reality
   2. Monitoring for infringements
   3. Choosing the right enforcement tools
   4. Cost-effective enforcement for SMEs
   5. Working with authorities and industry alliances
   6. Prioritising enforcement: when to act and when to let go
   7. Measuring the return on enforcement
   8. A culture of enforcement inside the company
   9. International enforcement: challenges and strategies
   10. The future of IP enforcement: data, AI, blockchain and global cooperation

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## Read more in the Academy

- ### [IP Lifecycle Management: the Stages of an IP Right](https://pitch.law/academy/ip-lifecycle-management)
  [Every IP right is created, protected, maintained, used and ends one day. The stages of IP lifecycle management, their legal terms and the choices at each.](https://pitch.law/academy/ip-lifecycle-management)