--- title: "Deep dives · Academy | Pitch, European law firm" description: "Deep dives from the Pitch Academy: industry reports, courses and recorded webinars on IP, domains and technology law." url: https://pitch.law/academy/deep-dives --- Academy # Deep dives For when you want to go further: our industry reports, courses and recorded webinars. Section - [Topics](https://pitch.law/academy) - [News](https://pitch.law/academy/news) - [Deep dives](https://pitch.law/academy/deep-dives) Type - [All](https://pitch.law/academy/deep-dives) - [Downloads](https://pitch.law/academy/downloads) - [Courses](https://pitch.law/academy/courses) Topic - [All topics](https://pitch.law/academy/deep-dives) - [Intellectual property](https://pitch.law/academy/deep-dives/topics/intellectual-property) - [Data](https://pitch.law/academy/deep-dives/topics/information-technology) - [Data Protection](https://pitch.law/academy/deep-dives/topics/privacy) - [Commercial](https://pitch.law/academy/deep-dives/topics/commercial) - [Corporate and M\&A](https://pitch.law/academy/deep-dives/topics/corporate-m-a) - [Tax](https://pitch.law/academy/deep-dives/topics/tax) - [AI](https://pitch.law/academy/deep-dives/topics/legal-aspects-of-artificial-intelligence) ## Reports - [Report · Intellectual property](https://pitch.law/academy/downloads/brand-tlds-financial-services) ### [Brand TLDs in the financial services industry](https://pitch.law/academy/downloads/brand-tlds-financial-services) [Original research into how 72 financial services Brand TLDs are used: 13,560 domains, 82.8% of them hosting live websites, and 12 distinct use cases. For the most-phished sector, a closed registry is a different kind of defence.](https://pitch.law/academy/downloads/brand-tlds-financial-services) - [Report · Intellectual property](https://pitch.law/academy/downloads/brand-tlds-consumer-goods-retail) ### [Brand TLDs in the consumer goods and retail industry](https://pitch.law/academy/downloads/brand-tlds-consumer-goods-retail) [Original research into 113 consumer goods and retail Brand TLDs and 3,590 domains. Less promotional branding than operational infrastructure: stores, territories, portals, recruitment, supplier access and commerce.](https://pitch.law/academy/downloads/brand-tlds-consumer-goods-retail) - [Report · Intellectual property](https://pitch.law/academy/downloads/brand-tlds-automotive-transportation) ### [Brand TLDs in the automotive and transportation industry](https://pitch.law/academy/downloads/brand-tlds-automotive-transportation) [The first comprehensive analysis of 53 Brand TLDs of car makers, aviation, logistics and rail: 5,303 domains, 999 live websites classified, and 11 deployment models, led by dealer and workshop networks.](https://pitch.law/academy/downloads/brand-tlds-automotive-transportation) - Report · Intellectual property · Coming soon ### Managing the intellectual property lifecycle Our 360° guide to intellectual property as a business asset, by Bart Lieben: the four stages (identify, protect, commercialise, defend), each seen through people, process, organisation and third parties. ## Courses - [Course · Intellectual property](https://pitch.law/academy/courses/brand-tlds-technology) ### [Industry report: brand TLDs in the technology industry](https://pitch.law/academy/courses/brand-tlds-technology) [How tech leaders turned .brand domains into real digital infrastructure, and why many others stalled. Data and case studies on when a .brand delivers trust, security and scale, and how to approach the next ICANN round.](https://pitch.law/academy/courses/brand-tlds-technology) - [Course · Intellectual property](https://pitch.law/academy/courses/brand-tlds-professional-services) ### [Industry report: brand TLDs in professional services](https://pitch.law/academy/courses/brand-tlds-professional-services) [Professional services firms adopted .brand domains selectively, for trust and control. What pioneers like KPMG got right, why most stayed defensive, and how to weigh a .brand strategy for the next ICANN round.](https://pitch.law/academy/courses/brand-tlds-professional-services) - [Course · Intellectual property](https://pitch.law/academy/courses/ip-lifecycle-management-360) ### [360° IP lifecycle management](https://pitch.law/academy/courses/ip-lifecycle-management-360) [How to run intellectual property as a business asset: identify it, protect it, put it to work and enforce it. Five chapters for executives and founders, with cases from Nokia to Qualcomm.](https://pitch.law/academy/courses/ip-lifecycle-management-360) - [Course · Intellectual property](https://pitch.law/academy/courses/mastering-the-new-gtld-program) ### [Mastering ICANN’s New gTLD Program](https://pitch.law/academy/courses/mastering-the-new-gtld-program) [What ICANN is, what the 2012 round taught us, how an application for your own top-level domain works, and the DNS basics you need to run one. With a glossary of the records that matter.](https://pitch.law/academy/courses/mastering-the-new-gtld-program) - [Course · Intellectual property](https://pitch.law/academy/courses/brand-tlds-telecommunications) ### [Industry report: brand TLDs in telecommunications](https://pitch.law/academy/courses/brand-tlds-telecommunications) [About thirty telecom operators hold their own .brand. Most keep it defensive; a few use it for internal services and the occasional campaign. What the data shows, and what it means for the next ICANN round.](https://pitch.law/academy/courses/brand-tlds-telecommunications) - [Course · Intellectual property](https://pitch.law/academy/courses/brand-tlds-media-entertainment) ### [Industry report: brand TLDs in media and entertainment](https://pitch.law/academy/courses/brand-tlds-media-entertainment) [Broadcasters, studios, streaming platforms and sports leagues applied for their own .brand. Who uses it, how (redirects, microsites, infrastructure) and what holds the others back.](https://pitch.law/academy/courses/brand-tlds-media-entertainment) - [Course · Intellectual property](https://pitch.law/academy/courses/brand-tlds-pharmaceuticals) ### [Industry report: brand TLDs in pharmaceuticals](https://pitch.law/academy/courses/brand-tlds-pharmaceuticals) [Pharma companies applied for .brand TLDs to fight counterfeit medicine and phishing. Which ones are active, which went dormant, and what to weigh before the next ICANN round.](https://pitch.law/academy/courses/brand-tlds-pharmaceuticals) - [Course · Intellectual property](https://pitch.law/academy/courses/brand-tlds-manufacturing) ### [Industry report: brand TLDs in manufacturing](https://pitch.law/academy/courses/brand-tlds-manufacturing) [Registry by registry, from Sandvik and Goodyear to LANXESS and SEW-EURODRIVE: how manufacturers use their .brand, with case studies and a comparison with pharma, technology and telecom.](https://pitch.law/academy/courses/brand-tlds-manufacturing) ## Videos - Video · Intellectual property · Coming soon ### Brand top-level domains are back! Almost 15 years ago, ICANN let brand owners apply for their own .brand during a short, four-month window. In 2026 there is a new opportunity. A webinar by AuthenticWeb and Pitch on what that means for your brand. ## Let’s talk Tell us what you’re working on. We’ll get the right person on it and reply within one business day. The first chat is free. [Schedule a meeting](https://pitch.law/schedule)