---
title: "Brand TLDs in the consumer goods and retail industry | Pitch"
description: "Original research into 113 consumer goods and retail Brand TLDs and 3,590 domains."
url: https://pitch.law/academy/downloads/brand-tlds-consumer-goods-retail
---

[Downloads](https://pitch.law/academy/downloads)

# Brand TLDs in the consumer goods and retail industry

Original research into 113 consumer goods and retail Brand TLDs and 3,590 domains. Less promotional branding than operational infrastructure: stores, territories, portals, recruitment, supplier access and commerce.

FreePDF, 23 pages

What’s inside

- Six recurring deployment models, from geo-retail meshes to commerce routing and ecosystem coordination
- Why only 39% of the domains host a live website, and why that is a deliberate choice
- A concentrated market: two operators hold more than half of all domains
- What this means for a brand weighing its own TLD in the next ICANN round

## Read more in the Academy

- ### [Brand TLDs in the 2026 Round: the Applicant Guidebook](https://pitch.law/academy/brand-tlds-in-the-2026-round-of-new-gtlds-key-takeaways-from-the-draft-applicant-guidebook)
  [What a brand TLD is, how the Applicant Guidebook treats it, and the contract obligations that come with running one.](https://pitch.law/academy/brand-tlds-in-the-2026-round-of-new-gtlds-key-takeaways-from-the-draft-applicant-guidebook)
- ### [ICANN's Next Round of New gTLDs (2026)](https://pitch.law/academy/icanns-next-round-of-new-generic-top-level-domains-in-2026)
  [Where ICANN's 2026 round of new generic top-level domains stands in October 2026, how the process continues after the application window, and what it means for brand owners.](https://pitch.law/academy/icanns-next-round-of-new-generic-top-level-domains-in-2026)
- ### [Strategic Use Cases for Brand TLDs](https://pitch.law/academy/strategic-use-cases-for-brand-tlds-from-experiment-to-a-cornerstone-in-digital-strategy)
  [How companies use a brand TLD in practice, from authentication and anti-phishing to internal systems and partner networks, and the legal points that go with each use.](https://pitch.law/academy/strategic-use-cases-for-brand-tlds-from-experiment-to-a-cornerstone-in-digital-strategy)