---
title: "Brand TLDs in the financial services industry | Pitch"
description: "Original research into how 72 financial services Brand TLDs are used: 13,560 domains, 82.8% of them hosting live websites, and 12 distinct use cases."
url: https://pitch.law/academy/downloads/brand-tlds-financial-services
---

[Downloads](https://pitch.law/academy/downloads)

# Brand TLDs in the financial services industry

Original research into how 72 financial services Brand TLDs are used: 13,560 domains, 82.8% of them hosting live websites, and 12 distinct use cases. For the most-phished sector, a closed registry is a different kind of defence.

FreePDF, 23 pages

What’s inside

- Twelve deployment models, from advisor networks and customer portals to developer ecosystems and recruitment
- The largest Brand TLD deployment in any industry: 10,800+ domains with a 97.8% activation rate
- Why a closed registry rules out domain spoofing, and the untapped potential of branded email
- What over a decade of real-world data means for an application in the next ICANN round

## Read more in the Academy

- ### [Brand TLDs in the 2026 Round: the Applicant Guidebook](https://pitch.law/academy/brand-tlds-in-the-2026-round-of-new-gtlds-key-takeaways-from-the-draft-applicant-guidebook)
  [What a brand TLD is, how the Applicant Guidebook treats it, and the contract obligations that come with running one.](https://pitch.law/academy/brand-tlds-in-the-2026-round-of-new-gtlds-key-takeaways-from-the-draft-applicant-guidebook)
- ### [Brand TLDs in Financial Services](https://pitch.law/academy/dotbrand-domains-in-financial-services-what-a-decade-of-data-reveals-about-trust-security-and-the-road-to-2026)
  [Why banks and insurers look at brand TLDs, what a brand TLD can and cannot do against phishing, and which EU rules shape the decision.](https://pitch.law/academy/dotbrand-domains-in-financial-services-what-a-decade-of-data-reveals-about-trust-security-and-the-road-to-2026)
- ### [ICANN's Next Round of New gTLDs (2026)](https://pitch.law/academy/icanns-next-round-of-new-generic-top-level-domains-in-2026)
  [Where ICANN's 2026 round of new generic top-level domains stands in October 2026, how the process continues after the application window, and what it means for brand owners.](https://pitch.law/academy/icanns-next-round-of-new-generic-top-level-domains-in-2026)
- ### [Strategic Use Cases for Brand TLDs](https://pitch.law/academy/strategic-use-cases-for-brand-tlds-from-experiment-to-a-cornerstone-in-digital-strategy)
  [How companies use a brand TLD in practice, from authentication and anti-phishing to internal systems and partner networks, and the legal points that go with each use.](https://pitch.law/academy/strategic-use-cases-for-brand-tlds-from-experiment-to-a-cornerstone-in-digital-strategy)