--- title: "Your goals | Pitch, European law firm for IP, IT & data" description: "Where are you now? Find your step below. Each one tells you what usually comes up at that point, and how we can help." url: https://pitch.law/goals --- # Your goals Where are you now? Find your step below. Each one tells you what usually comes up at that point, and how we can help. ## Your brand From the first name idea to the courtroom. The cheapest brand problem is the one you catch before launch. 1. [01 Choose and clear your brand Pick a name you can actually own, in every market you plan to enter.](https://pitch.law/goals/choose-and-clear-your-brand) 2. [02 Register your trademark File in the right classes and countries. Protect your logo and designs where they matter, and never miss a renewal.](https://pitch.law/goals/register-your-trademark) 3. [03 Use and license your brand A mark you do not use, you can lose. Use it properly, then license it to partners and franchisees, or sell it.](https://pitch.law/goals/use-and-license-your-brand) 4. [04 Enforce your brand Copycats rarely stop on their own. Oppose look-alike filings early, have counterfeits taken down, recover domain names.](https://pitch.law/goals/enforce-your-brand) ## Your inventions From the lab to the courtroom. Talk to a patent attorney before you publish or pitch: what you disclose too early, you may no longer be able to patent. 1. [01 Develop and innovate Working with a university or a partner? Agree who owns the results before the work starts.](https://pitch.law/goals/develop-and-innovate) 2. [02 Patent your invention Decide what to patent and what to keep secret. Then file in time, and choose between the Unitary Patent and national patents.](https://pitch.law/goals/patent-your-invention) 3. [03 Commercialise your technology License or sell your technology at a price that reflects what it is worth. The tax rules on IP income can work in your favour.](https://pitch.law/goals/commercialise-your-technology) 4. [04 Enforce your patents Stop infringers, or defend yourself when someone claims you infringe. Before national courts or the UPC.](https://pitch.law/goals/enforce-your-patents) ## Your company From the first founders’ agreement to the day you sell: the legal side of every stage of your company. 1. [01 Start a company Set up the company and agree terms with your co-founders. Above all, make sure the company, not you personally, owns what you build.](https://pitch.law/goals/start-a-company) 2. [02 Finance your growth Raise money from investors. Subsidies and tax incentives for innovation make it go further.](https://pitch.law/goals/finance-your-growth) 3. [03 Grow your business Hire people without letting your know-how walk out the door. Work with distributors. Expand abroad.](https://pitch.law/goals/grow-your-business) 4. [04 Restructure Reorganise your group or bring in new shareholders. Often the real question is which entity should hold the IP.](https://pitch.law/goals/restructure) 5. [05 Buy or sell a business Check what you’re buying, or get your company ready so buyers pay full value for it.](https://pitch.law/goals/buy-or-sell-a-business) ## Your business relationships Everyone you do business with, from the first tender to the day you part ways. 1. [01 Find and select partners Run or answer a tender. Check who you are dealing with before you sign.](https://pitch.law/goals/find-partners-and-suppliers) 2. [02 Contract Contracts in plain language, with your IP and your data properly covered. SaaS, services, distribution, supply, licensing.](https://pitch.law/goals/contract) 3. [03 Perform and manage Your business changes. Your contracts have to keep up: renewals, amendments, deadlines, audits.](https://pitch.law/goals/manage-relationships) 4. [04 Resolve disputes or end the relationship Try to settle first. If that fails, mediation, arbitration or court. And if you part ways, end the contract cleanly.](https://pitch.law/goals/resolve-disputes) ## Your digital compliance The rules that apply at every stage. Which ones hit you depends on what you sell, and to whom. 1. [01 GDPR and privacy Personal data, handled lawfully: your record of processing, cookies, data subject requests, and what to do after a breach.](https://pitch.law/goals/gdpr-and-privacy) 2. [02 AI Act Find out which AI Act duties apply to you as a provider or user of AI, and when.](https://pitch.law/goals/ai-act) 3. [03 Data Act and data sharing Share or license your data on your terms, and meet the access and switching rules of the Data Act.](https://pitch.law/goals/data-act) 4. [04 Operational resilience: NIS2 and DORA NIS2 and, in financial services, DORA: keep your services running, manage your suppliers and report incidents on time.](https://pitch.law/goals/operational-resilience) 5. [05 Secure products: Cybersecurity Act and Cyber Resilience Act Bring hardware and software to the EU market that meet the Cyber Resilience Act, and use EU cybersecurity certification where it counts.](https://pitch.law/goals/secure-products) 6. [06 Online platforms: Digital Services Act Host user content or run a marketplace? Set up notice and action, transparent terms and trader checks under the DSA and the P2B Regulation.](https://pitch.law/goals/online-platforms) 7. [07 Consumer law and e-commerce Selling online to consumers comes with a long checklist. Information duties, withdrawal and guarantees, pricing and reviews, green claims, accessibility.](https://pitch.law/goals/consumer-and-e-commerce) 8. [08 Sanctions and anti-money laundering Screen customers and partners, and know what the sanctions and anti-money laundering rules expect of you.](https://pitch.law/goals/sanctions-and-aml) ## Let’s talk Tell us what you’re working on. We’ll get the right person on it and reply within one business day. The first chat is free. [Schedule a meeting](https://pitch.law/schedule)