Brand TLDs in the consumer goods and retail industry
Original research into 113 consumer goods and retail Brand TLDs and 3,590 domains. Less promotional branding than operational infrastructure: stores, territories, portals, recruitment, supplier access and commerce.
FreePDF, 23 pages
What’s inside
- Six recurring deployment models, from geo-retail meshes to commerce routing and ecosystem coordination
- Why only 39% of the domains host a live website, and why that is a deliberate choice
- A concentrated market: two operators hold more than half of all domains
- What this means for a brand weighing its own TLD in the next ICANN round
Read more in the Academy
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Brand TLDs in the 2026 Round: the Applicant Guidebook
What a brand TLD is, how the Applicant Guidebook treats it, and the contract obligations that come with running one.
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ICANN's Next Round of New gTLDs (2026)
Where ICANN's 2026 round of new generic top-level domains stands in October 2026, how the process continues after the application window, and what it means for brand owners.
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Strategic Use Cases for Brand TLDs
How companies use a brand TLD in practice, from authentication and anti-phishing to internal systems and partner networks, and the legal points that go with each use.