Academy
Deep dives
For when you want to go further: our industry reports, courses and recorded webinars.
Reports
- Report · Intellectual property
Brand TLDs in the financial services industry
Original research into how 72 financial services Brand TLDs are used: 13,560 domains, 82.8% of them hosting live websites, and 12 distinct use cases. For the most-phished sector, a closed registry is a different kind of defence.
- Report · Intellectual property
Brand TLDs in the consumer goods and retail industry
Original research into 113 consumer goods and retail Brand TLDs and 3,590 domains. Less promotional branding than operational infrastructure: stores, territories, portals, recruitment, supplier access and commerce.
- Report · Intellectual property
Brand TLDs in the automotive and transportation industry
The first comprehensive analysis of 53 Brand TLDs of car makers, aviation, logistics and rail: 5,303 domains, 999 live websites classified, and 11 deployment models, led by dealer and workshop networks.
- Report · Intellectual property · Coming soon
Managing the intellectual property lifecycle
Our 360° guide to intellectual property as a business asset, by Bart Lieben: the four stages (identify, protect, commercialise, defend), each seen through people, process, organisation and third parties.
Courses
- Course · Intellectual property
Industry report: brand TLDs in the technology industry
How tech leaders turned .brand domains into real digital infrastructure, and why many others stalled. Data and case studies on when a .brand delivers trust, security and scale, and how to approach the next ICANN round.
- Course · Intellectual property
Industry report: brand TLDs in professional services
Professional services firms adopted .brand domains selectively, for trust and control. What pioneers like KPMG got right, why most stayed defensive, and how to weigh a .brand strategy for the next ICANN round.
- Course · Intellectual property
360° IP lifecycle management
How to run intellectual property as a business asset: identify it, protect it, put it to work and enforce it. Five chapters for executives and founders, with cases from Nokia to Qualcomm.
- Course · Intellectual property
Mastering ICANN’s New gTLD Program
What ICANN is, what the 2012 round taught us, how an application for your own top-level domain works, and the DNS basics you need to run one. With a glossary of the records that matter.
- Course · Intellectual property
Industry report: brand TLDs in telecommunications
About thirty telecom operators hold their own .brand. Most keep it defensive; a few use it for internal services and the occasional campaign. What the data shows, and what it means for the next ICANN round.
- Course · Intellectual property
Industry report: brand TLDs in media and entertainment
Broadcasters, studios, streaming platforms and sports leagues applied for their own .brand. Who uses it, how (redirects, microsites, infrastructure) and what holds the others back.
- Course · Intellectual property
Industry report: brand TLDs in pharmaceuticals
Pharma companies applied for .brand TLDs to fight counterfeit medicine and phishing. Which ones are active, which went dormant, and what to weigh before the next ICANN round.
- Course · Intellectual property
Industry report: brand TLDs in manufacturing
Registry by registry, from Sandvik and Goodyear to LANXESS and SEW-EURODRIVE: how manufacturers use their .brand, with case studies and a comparison with pharma, technology and telecom.
Videos
- Video · Intellectual property · Coming soon
Brand top-level domains are back!
Almost 15 years ago, ICANN let brand owners apply for their own .brand during a short, four-month window. In 2026 there is a new opportunity. A webinar by AuthenticWeb and Pitch on what that means for your brand.
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