Brand TLDs in the financial services industry
Original research into how 72 financial services Brand TLDs are used: 13,560 domains, 82.8% of them hosting live websites, and 12 distinct use cases. For the most-phished sector, a closed registry is a different kind of defence.
FreePDF, 23 pages
What’s inside
- Twelve deployment models, from advisor networks and customer portals to developer ecosystems and recruitment
- The largest Brand TLD deployment in any industry: 10,800+ domains with a 97.8% activation rate
- Why a closed registry rules out domain spoofing, and the untapped potential of branded email
- What over a decade of real-world data means for an application in the next ICANN round
Read more in the Academy
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Brand TLDs in the 2026 Round: the Applicant Guidebook
What a brand TLD is, how the Applicant Guidebook treats it, and the contract obligations that come with running one.
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Brand TLDs in Financial Services
Why banks and insurers look at brand TLDs, what a brand TLD can and cannot do against phishing, and which EU rules shape the decision.
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ICANN's Next Round of New gTLDs (2026)
Where ICANN's 2026 round of new generic top-level domains stands in October 2026, how the process continues after the application window, and what it means for brand owners.
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Strategic Use Cases for Brand TLDs
How companies use a brand TLD in practice, from authentication and anti-phishing to internal systems and partner networks, and the legal points that go with each use.