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Industry report: brand TLDs in manufacturing

Registry by registry, from Sandvik and Goodyear to LANXESS and SEW-EURODRIVE: how manufacturers use their .brand, with case studies and a comparison with pharma, technology and telecom.

Free21 lessons

Course content

  1. Introduction

    1. Executive summary
    2. Introduction

  2. The manufacturing sector and its brand TLD strategies

    1. How brand TLD use evolved in manufacturing

  3. Registry by registry

    1. Delegation, use and status
    2. Sandvik
    3. Weir Group
    4. SALM (Schmidt Groupe)
    5. Goodyear
    6. Bridgestone
    7. DuPont
    8. LANXESS
    9. GEA Group
    10. LIXIL Group
    11. SEW-EURODRIVE
    12. Other examples

  4. Case studies

    1. Sandvik: several TLDs for a diversified group
    2. Schmidt Groupe: .schmidt and .cuisinella for consumers
    3. Jio: .jio for a digital services ecosystem
    4. Unused: the missed opportunity of .weber

  5. Manufacturing compared with other industries

    1. Manufacturing, pharma, technology and telecom compared

  6. Figures and trends

    1. Domain activity across the sector

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