Academy · Deep dives
Courses
Webinars and in-depth reports, lesson by lesson. Free, with an account.
- Free · 6 lessons
Industry report: brand TLDs in the technology industry
How tech leaders turned .brand domains into real digital infrastructure, and why many others stalled. Data and case studies on when a .brand delivers trust, security and scale, and how to approach the next ICANN round.
- Free · 13 lessons
Industry report: brand TLDs in professional services
Professional services firms adopted .brand domains selectively, for trust and control. What pioneers like KPMG got right, why most stayed defensive, and how to weigh a .brand strategy for the next ICANN round.
- Free · 38 lessons
360° IP lifecycle management
How to run intellectual property as a business asset: identify it, protect it, put it to work and enforce it. Five chapters for executives and founders, with cases from Nokia to Qualcomm.
- Free · 30 lessons
Mastering ICANN’s New gTLD Program
What ICANN is, what the 2012 round taught us, how an application for your own top-level domain works, and the DNS basics you need to run one. With a glossary of the records that matter.
- Free · 10 lessons
Industry report: brand TLDs in telecommunications
About thirty telecom operators hold their own .brand. Most keep it defensive; a few use it for internal services and the occasional campaign. What the data shows, and what it means for the next ICANN round.
- Free · 24 lessons
Industry report: brand TLDs in media and entertainment
Broadcasters, studios, streaming platforms and sports leagues applied for their own .brand. Who uses it, how (redirects, microsites, infrastructure) and what holds the others back.
- Free · 5 lessons
Industry report: brand TLDs in pharmaceuticals
Pharma companies applied for .brand TLDs to fight counterfeit medicine and phishing. Which ones are active, which went dormant, and what to weigh before the next ICANN round.
- Free · 21 lessons
Industry report: brand TLDs in manufacturing
Registry by registry, from Sandvik and Goodyear to LANXESS and SEW-EURODRIVE: how manufacturers use their .brand, with case studies and a comparison with pharma, technology and telecom.
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