Industry report: brand TLDs in professional services
Professional services firms adopted .brand domains selectively, for trust and control. What pioneers like KPMG got right, why most stayed defensive, and how to weigh a .brand strategy for the next ICANN round.
Free13 lessons
Course content
-
General
- Executive summary
- Introduction
-
Adoption in professional services
- Industry overview
-
Case studies
- KPMG (.kpmg): full migration to a .brand
- CERN (.cern): a community .brand for an international organisation
- Deloitte (.deloitte): high internal use, cautious external use
- PwC (.pwc): minimal use and a single redirect
- Other professional services providers
-
Strategic insights
- Why firms adopt a .brand
- Common barriers and reasons for limited use
- Comparison with other industries
- Outlook towards the next ICANN round
-
Conclusion
- Conclusion
Sign in or create a free account to follow this course.
Read more in the Academy
-
Brand TLDs in the 2026 Round: the Applicant Guidebook
What a brand TLD is, how the Applicant Guidebook treats it, and the contract obligations that come with running one.
-
ICANN's Next Round of New gTLDs (2026)
Where ICANN's 2026 round of new generic top-level domains stands in October 2026, how the process continues after the application window, and what it means for brand owners.
-
Strategic Use Cases for Brand TLDs
How companies use a brand TLD in practice, from authentication and anti-phishing to internal systems and partner networks, and the legal points that go with each use.