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Industry report: brand TLDs in media and entertainment

Broadcasters, studios, streaming platforms and sports leagues applied for their own .brand. Who uses it, how (redirects, microsites, infrastructure) and what holds the others back.

Free24 lessons

Course content

  1. General

    1. Introduction
    2. Objective
    3. The media and entertainment industry
    4. Methodology
    5. Glossary

  2. Brand TLDs in media and entertainment

    1. Overview
    2. Media networks and broadcasters
    3. Entertainment and content platforms
    4. Sports leagues and gaming
    5. Why media companies applied for a brand TLD
    6. Media brand TLDs in the wider picture

  3. Usage and trends

    1. Average number of domains under management
    2. Internationalised domain names (IDNs)
    3. How usage evolved over time
    4. How the domains are used

  4. Use cases and examples

    1. Active domains pointing to main websites
    2. Redirects and vanity URLs
    3. Microsites and campaign sites
    4. Internal infrastructure and email
    5. Experiments (AI, blockchain)
    6. Other observations

  5. Conclusions and strategic lessons

    1. Points for the next round of gTLDs
    2. No generic use: staying within Specification 13
    3. Overcoming barriers: DNS, resources, SEO and more

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